Hyperbolic Discounting

Why do we say ‘yes’ to the slice of pizza or to the oh-so-yummy cup-cake when we know that this can seriously set our health goals or diet regime back by some calories & more? Everytime.

Why do we forego the benefits of medium to long term for the pleasure of now?

Why do we eat salad for Monday lunch; only to give up by mid-week for Burger, Fries or other carb and fat combinations?

And how do we get out of this loop.

Photo by Danie Franco on Unsplash
Photo by Frederick Medina on Unsplash

Will it work? and keep us committed?

Whereas participants intuitively focused on delayed rewards to motivate their exercise, they indicated that a focus on immediate rewards would actually be more motivating for them (M=82.45, SD=21.72) than a focus on delayed rewards (M=77.18, SD=20.90; t(79)=2.23, p=. 029).

How Hyperbolic Discounting Influences Exercising Behavior
Photo by Bermix Studio on Unsplash



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